Average Audience Member

How I established this:
Apart from the fact that the action genre is often associated with having a largely male based audience, I looked at other action films similar to ours to see the ratings breakdown in order to see which demographic liked action films the most in general.

James Bond: Casino Royale

This film gained the highest score from males under the age of 18, however, it also received high scores from males aged 18-29 showing that the main demographic that enjoyed this film the most was males from the age of under 18 up to the age of 29.






Payback






Overall, the highest ratings for this film came from males showing that males were clearly the demographic that enjoyed this film the most. The highest ratings overall (the same as Casino Royale) came from males under the age of 18 and males between the age of 18 and 29.





A Civil Action

Although this film did not achieve high ratings overall, the highest ratings that it did get given were from males aged between 18 and 29. This clearly shows that that demographic enjoys that kind of film the most  as, even though it was clearly considered to not be the best film within that genre, males between 18 and 29 still enjoyed it the most.





By looking at the demographics that enjoyed other films within the same genre as mine the most I was able to establish that the average audience member would be a male between the ages of 18 and 25.